Why Employee Buy-In Matters

Aphora can create pharmacy savings only after employees take two steps:

• Create an Aphora account
• Transfer eligible prescriptions to Aphora Pharmacy

That’s why a warm introduction from your company matters. Employees need to know Aphora is an approved pharmacy benefit partner, not spam, a scam, or a phishing attempt.

The goal of the four-week campaign is simple: build trust, drive enrollment, help employees transfer eligible prescriptions, and begin creating measurable pharmacy savings.

Four Weeks, Your Way

• 1) You provide us with an email address within your internal company domain.
• 2) We send emails to your employees through our third-party messenger system, Constant Contact.
• 3) You do it yourself; we provide you with easy to use graphics and pre-written emails, but you and your team handle the formatting and sending of these messages.

+ Bonus SMS campaign – We can add a texting campaign to any of the three types of email campaigns. You can even have an SMS campaign on its own, opting out of all email methods, however we do advise against this as SMS messages are most likely to be ignored as spam.

Click here to be brought to each of these options!

You provide us with an email address in your internal domain.

Best for: Employers who can create an Aphora email address within their internal company domain.

Employees are more likely to trust a message when it comes from a sender they recognize. Sending from your company domain can also help reduce issues with blocked images, external-sender warnings, and link-security prompts.

Out of the two mock-up emails below, which would you be more likely to open links from?

To get started, we need:

• An Aphora email address within your domain, such as aphora@yourcompany.com
• Confirmation of how your company sends messages to all employees, such as an all-employee distribution list

We’ll handle the rest!

We send emails to your employees through our third-party messenger system, Constant Contact.

Best for: Employers who cannot create an internal Aphora email address.

Aphora can send the campaign through Constant Contact. Before launch, we’ll work with your IT or cybersecurity team to confirm that emails are delivered properly and display as intended.

Because the emails come from an external domain, some inboxes may show an external-sender label, block images, or convert videos into links or thumbnails. Testing helps us understand what your employees will see before the campaign launches.

To get started on this option, we would need:

• An IT or cybersecurity contact
• A small internal test group
• The approved employee audience or distribution process
• Preferred sender display name and reply-to address
• A quick internal announcement before the first Aphora email is sent

You do it yourself; Aphora provides the campaign kit.

Best for: Employers who want to keep communications inside their existing internal channels.

Your team sends the campaign through the platforms employees already know, while Aphora provides the materials and recommended timing.

This option gives you the most control over formatting, sender identity, and internal approvals. It also places more of the execution work on your team, because you would be responsible for building the emails in your own platform, sending them, and making sure each message reaches the right employee audience.

Aphora would provide:

• Four weeks of pre-written email copy, including subject lines.
• Plain-text copy for emails.
• Educational graphics.
• Video thumbnail guidance, QR code placement instructions, and call-to-action button copy.
• Recommended launch calendar and follow-up cadence.

Your team would handle:

• Building and sending the messages.
• Adding the correct employee audience, personalization tokens, links, and compliance footers.
• Testing the message on desktop and mobile before launch.
• Sending reminders through any internal channels you want to use.
• Forwarding employee questions to Aphora when they need help enrolling or transferring prescriptions.

Add on a Bonus SMS Campaign

SMS can be added to any of the three campaign options above. It works best as a short reminder after employees have already been introduced to Aphora through a trusted company channel.

To get started with SMS, we would need:

• Confirmation that your organization has permission to text the selected employee audience, or an approved opt-in process.
• Relevant employee phone numbers.

SMS should be treated as an add-on, not the whole campaign. The more familiar the Aphora feels before the text arrives, the more likely employees are to trust the message and take action.