Aphora Health™

Aphora Health™

Privacy Policy

Effective Date: October 25, 2023

Aphora Health (“Aphora Health”, “we”, “us” or “our”) respects your privacy. This Privacy Policy explains how Aphora Health collects, uses, discloses, and protects personal information that we collect from you through our website, www.AphoraHealth.com (the “Website”).   

This Privacy Policy does not apply to information that we collect offline or through online channels other than the Website.


The Information We Collect 

We collect and receive information through the Website in two ways: (1) when you voluntarily provide information to us, such as when you submit or upload information to us through the Website; and (2) when we collect information automatically about your use of the Website, such as through cookies. These methods are described in more detail below. 


Information You Choose to Provide 

You may choose to provide certain information to us when you use the Website, such as through contact forms that we make available on the Website. This information may include basic identifying and contact information including:

  • your first and last name; 
  • contact information including your email address, telephone number, and mailing address; 
  • information about your reason(s) for contacting us; and
  • Any other information you choose to submit to us, such as through comments or questions that you submit through the Website.  


Information We Collect Automatically  

In addition to the information that you provide to us directly, we collect some information automatically when you use the Website through technologies such as cookies, log files, and web beacons. The types of information that we automatically collect may include: 

  • technical information about your computer, device, hardware, or software you use to access the Internet or our Website, such as IP address or other transactional or identifier information for your device (such as device make and model, information about device operating systems and browsers, or other device or system related specifications); 
  • usage information and statistics about your interaction with the Website which may include the URLs of the pages of the Website that you have visited, URLs of referring and exiting pages, page views, time spent on a page, number of clicks, the application you used, how long you used the application and when, and other usage statistics; 
  • information that facilitates a safer and more personalized experience, such as user identification information, saved preferences, and device identifiers or usage information for authentication and fraud prevention purposes; and 
  • information about your approximate location, which we may derive from device information such as IP address.   

We collect some of this information through tracking technologies such as cookies and web beacons. For more information, please see the “How We Use Cookies and Other Tracking Technologies” section of this Privacy Policy. 


How We Use Your Information 

We may use the information we collect or receive through the Website for the following purposes:  

  • operating, developing, and improving the Website;  
  • communicating with you, including by responding to your requests, questions, and other communications;sending you promotional communications; and obtaining your feedback about our services; 
  • preparing and delivering announcements about features, functionality, terms of use, or other aspects of the Website and our services; 
  • analyzing usage trends and patterns and measuring the effectiveness of the Website and its features; 
  • complying with legal or regulatory requirements, judicial process, and our company policies (including due diligence and contracting activities); 
  • securing the services, including protecting against and responding to fraud, illegal activity (such as incidents of hacking or misuse of the services), and claims and other liabilities, including by enforcing our Terms of Use; 
  • evaluating or conducting a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, including as part of bankruptcy, liquidation, or similar proceeding; and 
  • for any other purpose that you may authorize or direct at the time we collect your information. 

We also may aggregate or de-identify your information by removing any details that identify you personally. Aggregated or de-identified information will not be subject to this Privacy Policy and will be used to the extent permissible under applicable law. 


How We Share Your Information 

To accomplish the purposes set out above, we may share your information we collected through the Website with third parties that may include: 

  • service providers who perform services on our behalf with respect to our operation of the Website;
  • our affiliates and subsidiaries;
  • our analytics and advertising partners whose tools and technologies we use in connection with the Website;
  • other third parties as necessary to (a) protect or defend our interests and the legal rights or property; (b) protect the rights, interest and safety and security of the Website, our organization, or members of the public; (c) protect against fraud, and (d) investigate and prosecute users who engage in behavior that is illegal or harmful to others or to others’ property; 
  • a buyer or other successor or organization in the event of an actual or potential merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, including as part of bankruptcy, liquidation, or similar proceeding; and  
  • with such other parties, or for such other purposes, as you may authorize or direct when we collect the information.  

How We Use Cookies and other Tracking Technologies 

We also collect information about your use of the Website through tracking technologies such as cookies and web beacons. A “cookie” is a unique numeric code that is transferred to your computer to track your interests and preferences and to recognize you as a return visitor. A “Web beacon” is a transparent file placed on a Web site that enables the monitoring of things such as user activity and site traffic.  

We and third-parties with whom we work use cookies and web beacons on the Website to improve user experience, to help remember your preferences and allow us to bring you the content and features that are likely to be of interest to you, and to analyze the use of our Website and to improve the Website’s functionality. One of the ways we do this is through the use of Google Analytics. For more information about how Google Analytics uses and processes data, please visit https://www.google.com/policies/privacy/partners/.   


Your Choices 

We provide you with choices with regard to your information. For example, you can choose not to give us the personal information we request, as described in the “Information You Choose to Provide” section of this Privacy Policy. However, in some cases, if you decide not to provide the information we request, we will not be able to provide the service you requested.     

Other examples of your choices include: 

  • You can browse our website without registering or directly submitting any information to us. We may collect some limited information automatically, as described above. 
  • You may change your browser settings or take other steps to block, manage, or delete cookies. Our Website does not currently respond to browser “do not track” signals, and other parties may collect personally identifiable information about your online activities over time and across different web sites when you use the Websites. In some cases, blocking or disabling cookies may cause the Website not to work as intended and some features may not be available. 

Links to Other Websites and Services

The Website may contain links to other third-party websites and services. These websites and services are not subject to this Privacy Policy. They are not controlled by Aphora Health and Aphora Health is not responsible for their content or their privacy policies, which may differ from ours. We have not reviewed and make no representations about the accuracy of information on third-party websites, or about their information handling practices. Visits you make to these websites are at your own risk, and we encourage you to review their privacy policies.

How to Contact Us 

If you have any questions or comments about this Privacy Policy, please contact us by email at [email protected]. Please include your name, contact information, and the nature of your request so that we can respond appropriately and promptly to your communication.  


Changes to this Privacy Policy 

We may update this Privacy Policy to reflect changes in our privacy practices at any time and without prior notice to you. When we do so, we will update the Effective Date of the Privacy Policy, above. We encourage you to periodically review this Privacy Policy for the latest information on our privacy practices. 


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